Alexander Falconer
Direction, systems and execution aligned at scale.
Working across narrative, experience design and operations to shape how work carries across contexts.
COMPANY
ROLE
DATES
Digital Experience Director @ Mighty Engine
2024 → Now
Directing digital systems, identity and web execution across client and internal initiatives.
Senior Designer @ Radical Media
2022 → 2024
Scaled visual systems and art direction across global campaigns.
Founder & Creative Lead @ Service Studio
2020 → Ongoing
Narrative systems, digital experiences and operational structures for cultural projects.
Designer @ Museum of Fine Arts, Boston
2019 → 2021
Brand and digital design for exhibitions and institutional work.
Online
It's 4:52pm in New York City.
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Direction shapes the story.
Design can't fix bad copy
or poor positioning.
Define what matters,
remove the rest.
∵
Don't design for other designers.
Trend-chasing is not taste.
Reject unnecessary references,
conventions, expectations.
Clean structure and controlled friction.
∵
Direction carries through to the build.
Constraints give the work edges.
Too many possibilities flatten the result.
Systems solidify the work.
Work is fun.
Overview
Grid
Index